By: Elena Grace Flores
Few months ago GMA Network Inc. turned down Senator Manny Pacquiao and Chavit’s Singson buy-out offer by Chairman and CEO Felipe L. Gozon – the same as other prospective buyers.
Since the station is doing quite well in terms of profit at over 100% net income increase by end of this year compared to last year and rating really surges up, it would rather focus on growing the business. Political ads are one of its revenue makers every national election which is every 6 years. Profit margin on this segment even went up because they were able to pop up rates due to their leading the Nationwide Urban Television Audience Measurement ratings.
It will also speed up its digitization enhancement to be more competitive. However, will GMA be affected by President-elect Rodrigo Duterte’s media shut up when he refused to give live interviews to them until end of his term? Not sure about other segments but the news content is really not that exciting anymore as before when many people are really looking forward to it. That might be a start of the possibility to entertain buyers again?