By: Elena Grace Flores
Multi cultural experience can lead to a successful online business as featured in the InnovaBuzz podcast of Innovabiz – where Kara Ronin of Executive Impressions shared with us her experience working and living in different countries and cultures and her insights into building an online business based on that experience. It’s another inspiring interview so, find out more here: http://innovabiz.com.au/podcasts/episode-32-kara-ronin-of-executive-impressions/
Kara started writing a lot of articles for her blog, people started sharing those, then she had more and more website visitors that lead to more business. Thereby stressing the importance of publishing information regularly on your blog!
Using the internet, Kara was able to reach a global audience with the information she has, that is of value to people everywhere. By using the internet, Kara achieved leverage and the freedom to work from anywhere. Don’t keep your knowledge to yourself, for fear of losing your competitive edge. If nobody knows about it, it’s not much use. Publish what you know in articles, videos, podcasts etc. People become interested in what you do, share your information and connect with you.
Kara does a lot of testing of opt-in offers, and sign up incentives. She emphasizes how important it is to engage with your audience and find out what they really want and how you are able to help them. The biggest risk in business is that people avoid risk and stay in their comfort zone. Fear stops people from taking the step that could move their business from just functioning to something that is amazingly successful. It’s more than a business issue – it’s a mindset issue.
Having a good combination of social and technical skill is really the difference between just a good business person and a great one.