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Imee Marcos’ from Nothing to Something Rich in Cebu


By: Elena Grace Flores

YouTube video by Imee Marcos

ImeeKabuhayan Cebu

From Poor to Rich

Shortly before the pandemic, Senator Imee Marcos launches her #IMEEKabuhayan livelihood program last September 2019. This is to promote women empowerment and encourage women in rural and urban poor areas to rise above their current conditions. The beneficiaries are from the mountain barangay of Busay in Cebu City, and Gaas in Balamban town in western Cebu. They go through formation, education, and training. They also take part in the monitoring and marketing of the plants. The trade shows may be on a halt but the production becomes the way of life of the members. This is therapeutic during the times of crisis and can also prevent mental illness for their rich patrons since flowers can ease up depression and anxiety.

Purchases from the Rich during the Crisis

The bougainvilleas were on display and the newborn ones were on sale at 3pcs. for Php100 at the Bougainvilleas Extravaganza 2020 in Ayala Terraces, Cebu City last March. Perhaps, no one would think of buying flowers during the crisis when food is scarce. However, the rich ones may still have some savings. Some of them may be prone to mental conditions due to the uncertainties of their jobs or businesses. Therefore, the wise can only resort to these lovely creations to calm their minds. These flowery plants are indeed therapeutic.

Changing the Way we Think

The digital lifestyle can easily be the norm nowadays. Healthy living is a top priority since physical movements are not like before. Online trading can soon face a surge of inquiries for mental health. This is definitely next to essential products. The reason why the rich remain rich is the flexibility to adapt to the trends. Thanks to Senator Imee Marcos.

Fr. Jose Bosch Innovative Skills Training Advocacy Cooperative (ISTAC)

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