By: Elena Grace Flores
In this episode number 41 of the InnovaBuzz podcast, my guest is David Jenyns of Melbourne SEO Services and Melbourne Video Productions who talks to me about his new book Authority Content.
David Jenyns is sharing his content marketing with a system idea – Authority Content. It’s the subject of his book and you can get a free Kindle copy of that book from August 11. Here, there are many exciting tips that you can gather for straight implementation into your business particularly its online presence which is vital for businesses nowadays.
Authority Content is a structured process to build a business’s brand, credibility, and sales. If you’re not creating high-quality content, you’re really wasting your time on any other SEO efforts
Beginning with video recordings of events or other content, you can produce up to six months’ worth of content to publish across the web.
If you answer all the questions your leads might have, before they even pick up the phone to talk to you, you change the buying dynamic and their conversations with you become about how you can help them, rather than answering concerns. By constantly creating and publishing content, you are seen as a thought leader and it keeps you front of mind with your audience, as they see you as a helpful resource.
The Authority Content process is adaptable to the front of the sales funnel, to the onboarding stage or to existing customers.By providing content that helps and appeals to your audience, you become their go-to person for that topic and they become your raving fans. Listen to the Podcast by clicking the link below.
By: Elena Grace Flores
InnovaBuzz podcast is live in a recording studio with Troy Dean of WP Elevation and David Jenyns of Melbourne SEO Services and Video Productions as conducted by Innovabiz’s Jurgen Strauss. They talk about the importance of systems and processes to every business. Today, we learn from these two champions of having robust systems and processes in a business. Listen here: http://innovabiz.com.au/podcasts/innovabuzz-36-systems-and-process-troy-dean-david-jenyns/
Systems and processes enable people to extract themselves from the day-to-day repeatable operations in the business and focus on adding value.
It’s important to have a champion in the business for systems and processes, to keep the momentum and to drive the culture of systems and processes in the business. Whilst most business owners know they need systems, they are often too busy working in the business to make time working on systems and processes. You wouldn’t hire humans to push buttons and do unintelligent tasks. You use systems and automation technology and processes to make sure that happens. You hire humans to be creative.
Being clear about your business vision is critical. Part of that is a specific outcome and systems will make it much easier to achieve the desired result. If the team understands that each of them should be spending their time having fun doing what they’re good at and what they enjoy in the business, and to get there the systems and processes need to be done and in place. A good process has a clearly defined outcome – it’s easy to check a few things, if they are in place, the the process is done.
Having your own business has massive benefits, and you want to enjoy your time as much as possible. So systems and processes allow you to take some of your time back so that you can operate in your sweet spot as a business owner and not just put fires out all of the time.
Be the best example of whatever it is that you want to lead and if you’re not passionate about what you are doing, do something else until you find what you are passionate about.