By: Elena Grace Flores
Innovabiz’s InnovaBuzz podcast interview with Annemarie Cross shows that mind-setting is essential for business. Annmarie is a business mentor and a communication strategist, as well as host of the Women in Leadership Podcast, talks to us about the importance of a positive mindset to the entrepreneur and about scaling a business with a great team and sound systems and processes. It’s another fascinating interview with a lot of valuable advice; find out more by listening here: http://innovabiz.com.au/podcasts/innovabuzz-episode-34-annemarie-cross/
What we think, and our beliefs and values, underpin, strengthen what we do and in some instances unfortunately can weaken what we do. If you were sitting or standing on a boat and someone was in the water and they were scrambling, they were drowning, you would throw them a lifeline. So similarly, if your client is struggling with a problem or a real challenge, if you’ve got an answer, why wouldn’t you throw out a lifeline. Getting systems and processes in place and well documented is critical to growing your business and having a team that can work with you to free up your time.
Focus sometimes requires difficult decisions to be made – letting go of an activity. It’s important, though, to recognize what is important and make those decisions. Customer feedback and stepping into the mindset of your ideal customer is key to successful product/service innovation. Having a mentor and accountability partner or coach on your team can have an incredible impact on your success
Get a mentor, an accountability partner; get a coach there on your team – people who can stretch you and support you in taking your business to the next level.
By: Elena Grace Flores
This InnovaBuzz podcast episode by Innovabiz features Christie Hamilton of Benelds who talked about business processes, marketing automation, Infusionsoft and being the best you can be. On this latter point, Christie pulls no punches, and described to us her criteria for a great customer. It’s another fascinating interview, so listen to the podcast here: http://innovabiz.com.au/podcasts/innovabuzz-33-christie-hamilton-of-benelds/
Sound processes, well documented, are critical to all businesses. The business owner must be involved in establishing the culture and the quality standards from the beginning.Have everyone in the business document their day to day processes, but to do it in a way that’s really the warts and all reflection of what actually happens, and not this Nirvana workflow that isn’t actually real.The most critical part of automating your processes is being very clear of what you want to achieve, the outcomes and why you want to do that. Once that’s clear, you can work out how to do it.Making use of the Cloud can bring a huge productivity boost – giving you access to your business data from anywhere.Surround yourself with exceptional people – use that as a criterium for selecting your customers.
Constantly be learning and be mindful of the sources of your knowledge – go directly to the leading authorities.
By: Elena Grace Flores
InnovaBuzz podcast’s guest in this episode by Innovabiz is David Heatley of Cycling Inform – an online cycle coaching company which David and his partner Jodie have transformed from a one on one coaching service to an online membership model with great leverage and they’ve achieved massive growth of their business as a result. This is a fascinating episode where David tells us how he has gained that leverage – there are a lot of lessons for all of us in this interview, so tune into this link: http://innovabiz.com.au/podcasts/episode-20-david-heatley-of-cycling-inform/
David worked in IT as a Senior Project Manager and he has an engineering background, but left a lucrative career with one of the largest Telecom companies in Australia, to pursue his passion for cycling and running his own business. Being a real passionate cyclist led him to start Cycling Inform, starting from running boot camps and training camps and now, coaching services. The on-going revenue from a membership-based model not only keeps the cash-flow going, it gives David leverage to scale his business, provides location independence and opens up an international market for his coaching programs. Automation is a key part of the leverage that Cycling Inform get within their business. Another key to David’s success is adding enormous value to his clients.David’s number one piece of advice to anyone that wants to be a leader in their field, is to REALLY THINK BIG!
If you start asking the wrong questions, you know your mind is very creative and will still find an answer to the wrong questions – so key is to ask the right questions, for example, how can I do this better, or how can I remove this issue by automating the process.
By: Elena Grace Flores
InnovaBuzz podcast’s interview with James Schramko is a good material for internet marketers courtesy of Innovabiz. James is an internet marketing guru who is well known to most of Innovabiz audience. He’s also a podcaster and owner of SuperFast Business. James tells us a little about his move from a salaried employee at Mercedes Benz to a business owner and entrepreneur – and what he’s learned by helping business owners get the best results out of their efforts. We spent a lot of time on the interview, talking about recurring revenue business models, there is a lot of great information here: http://innovabiz.com.au/podcasts/episode-21-james-schramko-of-superfast-business/
Focus your attention on the things that give you the best result. It’s easy to say, much harder to do! It’s important to have strong “partitions” between business and personal. An online community subscription membership can be a good business model if you nurture it. It’s a great way of entrepreneurs connecting with other entrepreneurs online and generating content for your community. For a successful ongoing subscription model, you’ve got to really understand your customer and give them a solution that’s going to help them for the longest time possible, a solution to an ongoing problem. It needs to be sustainable for both the business and the customers. Testing the market is easy these days. You just need a landing page that has an offer on it and ask people to do something that will cause them to vote with an action or an inaction, helping you understand if this is relevant or not. The state of your email inbox is a symptom of your overall business (and life). Get systems in place to clean up your inbox – it should NOT be an action list that other people get to add to!
By: Elena Grace Flores
InnovaBuzz podcast’s feature of Rossco Paddison who is the founder of Heart Centred Money Makers again stressed out the importance of passion in the business especially when it is for helping people. In this Innovabiz medium, Rossco shares with us his views about how passion and vision help business owners get clarity and be inspired to do more. Rossco has helped hundreds of business owners discover their true passion, develop their vision and then build a successful business with that. Listen to the interview to learn about Rossco’s principles for doing business with a heart. Listen to this: http://innovabiz.com.au/podcasts/episode-22-rossco-paddison-of-heart-centred-money-makers/
Rossco said that adding value to customers is critical and he asks every day “How are you serving people?” Asking the question “What is the no. 1 problem that humanity has to solve in the next 50 to 500 years to survive as a species?” entices a visionary to think grander, beyond themselves and beyond their own life because it essentially invites them to start thinking of things like technology and innovation and what are the things that are going to have to happen in order to solve that problem. The most important lesson or learning from his ups and downs is really connecting to what he stands for, believes in and to share his message with the world. It’s important to innovate every single day. However, you must also to recognize the difference between something new (for the sake of it) and something better. It’s relatively easy to make something new – much harder to make something better. Giving away your best information, forces you to keep developing new intellectual property – that is one of the best ways to keep being innovative. It’s vital that business owners spend time on themselves and their own personal and professional development – best away from the day to day routine. It’s the entrepreneurs role to map the road of the future. Entrepreneurs are the visionaries and the entrepreneur’s job is to map the future in an inspiring way.
Slow down. Take time to get a macro-view of your business, by stepping right out of it. That will give you a much broader perspective of your problems and challenges