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Online Marketing Strategies Must be Sensitive to Mobile Users


By: Gemma Lagasca


phone_internet_data-11349141Mobile web designing and online marketing are the two known techniques used in the world wide web business. However, there is always a doubt if it possible to combine mobile and content designs at the same time without restricting the target designs for small screens? Actually, quality content does not have to worry about the device’ capacity—the truth is, it can enhance the potential of the contents using the latest mobile devices.

Web designers are actively showing clients the potential outlook of content marketing and mobile design effectively. Probability wise, most clients believe on the rapid increase in phone use. It is accessible to all and a necessity in everyday living and truly an advantage tool to gain new customers in the phone user market.

  1. Here are some killer content marketing strategy and its unique description that will definitely click together:Team work. Before putting together such brilliant ideas in terms of marketing, content designs and strategies, the team must work together with one goal—that is to find the best and creative way to present and materialize the plan. It is important to meet the main objectives while moving within the parameters set by responsive design.
  2. Marketers should know how consumers use their mobile phone—this can help the business the easy way based on statistics. According to the New Forrester research, by the year 2016 Smartphone users will increase up to 1 billion users. Because of this, business projects will be doubled and mobile apps will soon hit the $56 billion target mark.
  3. Understanding the Smartphone’s’ biggest role to access in the web business. It is frequently used 24 hours a day in different activities. It can be used for quick answers for clients concerns—which is vital for every business opportunities. Smartphones are useful tools to reach-out clients through ads wherever you are. Likewise it can be used while watching television, using your tablet and other gadgets. The products from ads can effectively penetrate into the consumers since they are visible and more realistic.
  4. Learn from eBay and Amazon’s effective strategy. They used mobile internet to build more clients. There target are big time shoppers who normally know how and what to shop. Consumers are wise enough to know where to purchase a good quality yet cheaper product. The convenience of clients is also important—like in Amazon, clients can place their order anytime using mobile phones with free delivery services. While Amazon is now reaping the success in the industry, EBay can process every transaction in just seconds. Its mobile application can detect a customer’s handset and serve its clients with its easy browsing and quick search functionality.

Remember these important tips on phone monitoring statistics.

  • Ensure that the marketing content is easy to find and
  • Make use of handset detection software.
  • Use personalized content. This is one way of encouraging clients for their next visits.
  • Reduce procedures in the check-out process to minimize drop off.
  • Test text to avoid errors before the official launch of your online market.
  • Keep monitoring the page views and traffic.

These are just few data that can guide marketers on the right marketing strategies so, phone monitoring is essential when running a business.

Image Source: PC World

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Ways to Illicit Attention to Your Website


By: Gynn Flores


Web TrafficMarketing online is an in thing these days. People like to click when they need practically anything at all. This is very convenient for them as they can do it on their own time and on their own pace. No wonder websites for practically anything are created. Your Company needs to be advertised on the net to make it more visible to “netizens”. Now it is up to you to make ways to increase traffic to your website. Here are valuable “call to actions”:

    • “Bookmark This Web Site Now” tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give them a good reason to bookmark your site. Tell them you add new contents regularly.
    • “Subscribe to Our Free E-zine” tell your visitors to subscribe to your e-zine article submissions. When they do, you’ll capture their e-mail address and every time they read your e-zine, it will remind them to return to your site.
    • “Participate on Our Discussion Board” Ask your visitors to participate on your online discussion board. By participating, they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.
    • “Sign our Guestbook” Ask your visitors to sign your guest book. When people sign your guestbook, you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your own web site.
    • “Use our Free Content on Your Site or in Your E-zine” Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising all over the internet.

  • “Refer This/Our Web Site to a Friend” Ask your visitors to refer your web site to a friend(s). They may know someone that would benefit from visiting your web site.
  • “Fill Out Our Online Survey” Ask visitors to fill out your online survey or questionnaire. You could use it to get valuable feedback on ways to improve your web site to increase traffic.
  • “Enter Our Contests” Ask your visitors to enter your online contest or sweepstakes. People love to win stuff and they will visit your web site to try.
  • “Give Away Our Freebie to Your Visitors” Allow your visitors to give away your online freebies to people that visit your web site. Include your ad on the freebie and those freebies will multiply your traffic.
  • “Join Our Affiliate Program” Allow your visitors to make money selling your products or services. This will increase your traffic because they will link to your website.

Another way to make your website more attractive and to further increase your traffic is to keep it updated. There should be new items every time – be it promotions, new items and new products. Online marketing should not be taken for granted. It’s a big avenue for selling practically any products. Modes of payment are very convenient as buyers can just charge purchases to their credit cards. As most people are busy, it is crucial to offer the most convenient way to shop.

Image Source: Wealth mission possible