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Triggers for People to Buy


By: Gynn Flores


TriggersWhen you are thinking of going into business, you need to know what will sell best. Fast selling items be it merchandise or services give you the chance to earn more than engaging in a slow paced business where you keep inventory for a long time. This will just make you incur huge cost of money and overhead which actually eats up your profits. Consider these real scenarios that trigger people to buy:

  • People want to make money. They may want to start their own business and therefore have to procure merchandise and equipment they will need for the business. When they have their own business, it makes them feel successful.
  • People want to save time and want to buy things in one go. Make sure you have other items that your clients might need along with their main purchase. This will give you more sales actually. Your client want their work done fast and spend time enjoying life’s pleasures. This will make them feel more relaxed.
  • People want to save money and go for promos and freebies. So come up with promotions and give-away from time to time. They want to invest their savings for the future or save for a big purchase. This will make them feel more secure.
  • People want to look better and updated. They might want to lose weight, tone their body, improve their facial features, use the latest gadgets or wear the latest fashion. This will make them feel more attractive.

  • People want to learn something new. They may want to learn a new martial arts technique, build a deck or cook a new and exciting dish. This will make them feel more intelligent.
  • People want to live longer. They may want to get in shape, eat better or have extra energy. This will make them feel healthy and fit.
  • People want to be comfortable. They may want to be relieved from their aches and pains, sleep in a more comfortable bed, live in nice houses or drive a fast car. This will make them feel relaxed and relieved.
  • People want to be loved. They may not want to be lonely anymore and want to go dating in a posh restaurant, have coffee with friends and relatives, spend a holiday in a posh resort or simply watch a movie with a loved one. This will make them feel wanted.
  • People want to be popular. They may want to become a celebrity or excel in school and get the top rank or maybe excel in their favorite sport. This will make them feel praised and admired.
  • People want to have pleasure. They may want to satisfy their cravings for food or sexual desires. This will make them feel more satisfied and fulfilled.

When starting a business, consider the above triggers. Choose one where you are passionate about, or have the experience in doing. This will give you ease and confidence in the business you want to get into. Being alien to something you want to start will be too risky as it becomes your training ground. There is a big chance to fail which will definitely make you lose your capital.

Image Source: Salescatcher

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10 Ways to Hit the Bottom line – Profits

By: Gynn Flores


ProfitWhen you are in business, you need to have a clever mind to come up with effective marketing strategies to gain a good market share. You need enough capital to finance the operation of your business and of course a good product line that can capture the buying public. The bottom line is to make profits. Achieving this entails a lot of efforts.  Here are some valuable inputs:

1.    Join exhibits and trade shows that are related to your product line or industry. Give out brochures and if applicable, do sampling or actual demonstration of how to use your product. Do not forget to give your business cards to make your contact details accessible to your prospective clients.

2.    Position your location where your prospective clients are. Making yourself accessible will give a better chance for your business to prosper. Proximity is very important especially when time is scarce for many consumers. Offer delivery service to accommodate people who are not so near your outlet. Service oriented businesses should offer home service at a higher rate to cover transportation and extra labor.

3.    Advertise through every available media like television, commercial magazines or newspapers, banners or billboards and plug in radio programs. Be visible to your prospective clients as easy recall is very important when they need your products or services already.

4.    As the internet becomes a more accessible media, create a website for your company or product line, be an e-zine publisher yourself or blog with other publishers’ websites. You can invite people to link to your site’s content also.

5.    Do e-mail marketing offering free consultations to your clients. Make it interactive by encouraging your clients to ask questions about your products. In the process of interacting with them, include a small ad of your products which they might need or want to try out.

6.    Establish a good after sales support team responsible to take care of your clients’ complaints, suggestions or further inquiries. Encourage positive responses and stories they have while using your product. Word of mouth is the best advertisement for almost any product or service.

7.    Always be aware of your competitor’s strategies and don’t be left behind.

8.    Make your rates competitive at all times. Be flexible in terms of giving discounts or freebies for volume purchases to encourage more volume sales.

9.    Make sure that the merchandise or services you are selling are of good quality as it speaks for itself.

10.    Be patient when a strategy you launched did not work. Try other campaigns based on actual statistics and be more creative to capture the target market’s interest and attention.

Having known these ideas to make your business gain more profits will further empower you to acquire a bigger market share. This would mean more profits for you. After all, gaining some money is the main reason why we engage in business.

Image Source: Spatrade